What you need to learn about SEO basics

Posted: September 10, 2014 in Uncategorized

19a93a6e-889c-492a-905c-572bd7e6a807Have you ever wondered how search engines know what websites are relevant to a particular subject? This does not happen automatically. Search engines use a complex algorithm to index the content on every web page that they crawl through. So, the content of the website is very important. If you want to learn more about how this works and how you can boost the rank of your website, read this article for some useful information on SEO basics.

If your website is focused on a specific subject, your content should contain keywords and phrases that represent the main idea of your site. If someone were to look for information in your subject area, what words would he put in to find something that he can use? This is where keywords and phrases come in. If your website happens to use the same words that the user was typing, then he will most likely find your website. Therefore, one of the most important things that you need to do is to make a list of keywords that are relevant to your website, and use them in your content.

That does not mean that you would merely stuff your page with keeef7cc12-cc56-4552-b354-1d42bf3c6709ywords, however. Search engine crawlers have become extremely intelligent. They can detect a trick called “keyword stuffing.” If they detect an overuse of keywords without quality content, the search engines will demote the website in rank, and sometimes even delist it as a penalty. You do not want to risk that. Keywords are important, but they should be used in the most relevant way in the context of your subject.

Sometimes it is helpful to look at the websites of other companies offering similar products or services. In other words, check out your competitors. Enter in a keyword phrase that you would use on your website, and see which websites come up on top. Look at what is in the title and description of these top entries. Explore their websites and see how these businesses are using their keywords. Take notes of the type of linking they include, like the use of anchor text. Look at how they handle images. Make notes of the things they do well and things that do not seem to help. From this little exercise, you can take away some helpful ideas in how you can approach SEO.

 SEO Perfect CompanyAs you learn more about SEO, be sure the methods that you are using are acceptable. That means no tricks like keyword stuffing, as mentioned earlier. Do not submit your website to link farms. Never copy content from another website and claim it as your own. Illegal maneuvers will only cost you valuable rank position.

SEO can take a lot of time, so ask yourself if you have the time to devote to it. If not, consult with an SEO expert who can optimize your website for a fee. This investment is important if you want to increase your customer base. 

Even if your business is small, you are on equal grounds with bigger companies when in come to your web presence. Just make sure that you executive your SEO strategies effectively, and you can be a strong competitor.

SEO Conference will be held in 2014. This is a great oppurtunity for you to go out there and meet the pros in the game.



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