3b33062a-30c8-4ec6-87bd-80b325d4d584What is SEO and why you should know about it? Although there are many different SEO techniques out there, they all ultimately focus on two different effects: Improving a page’s relevance or its popularity. The former is about tweaking the content and code of a web page to make it a better match for a particular search term, while the latter involves driving more traffic to the page by building backlinks to it from other websites.

Search engines use algorithms to automatically measure both relevance and popula6d55adea-9f93-4541-9a62-376e08407b65rity. Relevance is judged based on the number of search terms that appear in a page’s content and HTML. The position of these keywords and their frequency can have both positive and negative effects on relevance. Popularity is judged by the number of links pointing to a page. This process is complicated by the fact that the search engines weigh the importance of a link based on the popularity of the page it comes from; this minimizes the effect of links from unvisited “link farms” and makes links from reputable, high-traffic websites especially important. 

As you learn more about optimization, you may hear the term “Organic SEO” mentioned. This simply indicates optimization efforts designed to improve a page’s search engine ranking automatically. It stands in contrast to outright search engine advertising, where you pay money for a premium listing that comes above the organic search results. Do not dismiss paid advertising too quickly; it’s all too easy to obsess over organic SEO and end up spending too much time and money achieving modest results that could be matched by simply paying for premium listings. 

The structure of your website plays a significant role in its search engine performance. Although the algorithms that search engines use to index your content are extremely smart, they are also extremely finicky. Complicated structures or difficult HTML can make it hard for them to access the content they are supposed to index. In these cases, the algorithms will simply skip over trouble spots, potentially leaving large portions of your site un-indexed. You want to make your structure as logical and regular as possible. Validate the HTML of all of your pages before posting them, too. 

Facebook Postcard Design

As mentioned above, including search terms in your HTML and your content can provide a big boost to a page’s relevance. In the SEO world, these targeted words and phrases are called “keywords.” Increasing the number of keywords that appear on a page is an effective optimization strategy, but only to a point. The algorithms are smart enough to detect “keyword-stuffing” and flag it as a spam tactic. A page where keywords are a large fraction of the total content will be penalized or removed entirely from the index. Remember that the search engines also look for keywords in the tags of your HTML code; these locations even carry extra weight due to their importance. Including a well-chosen keyword in all of your titles and headers is an excellent idea. 

These are just a few of the most basic principles of search engine optimization, but they give you enough of an understanding to start taking some optimization steps with your own website. As you gain a little experience with the process, you’ll feel more comfortable expanding your knowledge of the subject further. There are a whole host of more advanced SEO techniques waiting for you out there!

There is a SEO conference in town. If you’re interested in SEO, you should check it out.

What Is Internet Marketing

Posted: September 10, 2014 in Uncategorized

Internet marketing

This term has so much meaning for those of us trying to make monec8c76340-65cf-4a50-a280-e7fdfc8ac23ey online, or simply trying to promote a website address and draw visitors. Internet marketing goes by several other names as well. Many of these popular names include web-marketing, I-marketing, online-marketing, email-marketing, etc. The list truly goes on and on. What is Internet-marketing? Basically Internet marketing is defined as “the marketing of products or services over the Internet.” Since the Internet provides you with a worldwide audience, you can in-turn try and sell your goods to a worldwide audience, no matter where you are located.

There are several ways to get your name and brand out to possible consumers. Using creative and technical aspects of the Internet including design, advertisement, development and sales, you are able to get the word out to millions of people. 

There are several ways to indulge customers and prospective clients. Some of the greater popular techniques include Search engine marketing techniques (SEM), Search Motor Optimization (SEO), e-mail marketing and advertising, and producing banner ad ads, just to call a few. Using these kind of Internet marketing strategies – together with other popular Internet marketing and advertising techniques, will ensure that at the very least, you will find some good traffic aimed at your site. People may certainly not be interested, but at least you already know you were seen by mi840e5a8e-c168-44df-a793-3a5e1dc95d0allions of people.

While SEO happens to be the #1 approach employed for Internet marketing, there are many other excellent methods being developed and implemented that can help providers gain coverage and build traffic for their respective sites. A popular technique that is beginning to gain some serious momentum is often a Internet marketing approach called “SEO Url Wheels. “

SEO Link Wheels is often a new trend in Online marketing.

This type of SEO uses social media sites to aid build traffic aimed at your site. Since SEO is typically the most popular way to gain attention for your website, it is usually the hardest. Individuals are constantly looking regarding different SEO making techniques, and this blog seems to work very well. SEO Link Wheels work such as this…

– You write – or someone you hire, writes ten articles that are all related to the keyword you are targeting.- You take your articles and submit them to ten differeOnline Marketingd), and connect the other link directly to one of the other nine articles that you have submitted to the article directories. – Each article will be linked into your site, as well into all the other articles written (which are also linked to your site) thus forming a “wheel” of ten articles.

These – and various approaches, are attaining steam and attractiveness. If you usually are unfamiliar with many of these techniques then you can always start the great old-fashioned way… build your individual content. Just make sure your content is exclusive and has links built in. A good way to stay fresh and unique is to hire a number of different writers to create content for anyone.

You will acquire writing with the same keywords, but you will have content and opinions from different writers.

UnGagged is an internet marketing conference like no other. The immense amount of knowledge available at your disposable at the conference is worth every penny it costs!